Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat - ScienceDirect
How National Brands Can Compete with Private Labels - Observa
Retailers Can Own the Private Label Moment | Progressive Grocer
It's Time To Get Serious about Private Label & Pricing - RW3 Technologies
The Path to Private Label Innovation | 2019-12-09 | Packaging Strategies
Brands vs private labels
What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains. | by Arvid Stenback | Medium
Are National Brands Overtaking Private Label? - The Food Institute
Brands vs Private labels
Amazon Exclusive Brands vs. Amazon Private Label Brands - Macarta
The Retail Reset: Private Label Brands | Packaging Strategies
Private Label Products vs Manufacturer Branded Products - YouTube
Turning Private Label into Private Brands - Packaging Europe
4 Reasons Private Labels Are Booming
Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands - Marketing Charts
Private Label vs White Label
34 Private Label Brand Definition - Labels For Your Ideas
Private Label Brands: A Look Into the Boardroom Deals - BMB
How retailers can turn private labels into powerhouse brands | McKinsey
Private Label (Generic) vs. Branded Products: Differences Aren't Black and White Anymore - AAM Company
Private Label Growth Outshines National Brands
Private Label Brands: The Future Leaders Of Retail? - Branding Strategy Insider
How to brand your private labels - ScienceDirect
4 Benefits of Private Labeling for Your Brand — Century Label
NRF | The rebirth of private label
